使命与愿景

必赢官网使命：

融汇中外管理智慧，立足本土实践，创新应用研究，培养具有竞争力的管理人才，服务中国西部经济繁荣和社会进步。

SBA’s mission: Through research, teaching and practice , SBA blends indigenous and overseas management knowledge, to foster management practice, to cultivate competitiveness, and to contribute to the economic prosperity of Western China.

必赢官网愿景：

成为中国西部最具竞争力的国际化商学院。